Why Businesses Waste Money on Facebook Ads
How Running Ads Without Fixing Your Website Wastes Money I once worked with a car rental company in Lagos that was already running ads before bringing me in. At first, the assumption was that the ads were the problem and they simply needed better targeting or more budget. But after checking the website properly, I […]
Why Your Ads Aren’t Converting (And Why Your Website Is to Blame)
Why Your Ads Aren’t Converting (And Why Your Website Is to Blame) If your ads aren’t converting in Lagos or anywhere in Nigeria, stop tweaking your targeting. The problem is most likely your website. A real case study on why your website, not your ads, might be the reason your business isn’t converting. She came […]